Internet is the new television, and your website is your very own channel. It’s a billboard on real estate that everyone can access. You want viewers for your daily programming. You want traffic stopped at your billboard.

Show, Don’t Tell.

It’s just that simple. You can talk for hours and I may never fully grasp what it is you do. But if you show me video of your work and your product in action, I will see what you do, how you do it, and I’ll most likely begin to imagine how that work could benefit me. The same is true for client feedback. You can tell me all about your satisfied customers and share anecdotes of how their lives were improved by your company. But your stories will always be just that: your stories. If I see and hear the same testimony from a satisfied client, I will know without a doubt that it’s true.

Say It Right, Every Time.
Think about it. I’m sure you can recall your best pitch ever. That golden moment when you said everything right, explained it all perfectly, and your client understood exactly what you were trying to say. Now think about your off days, when you just couldn’t find the right words. With a video, your perfect pitch will always be ready, and you can repeat it as many times as you require. Of course, video doesn’t have to replace your sales pitch alltogether. Regardless of how you choose to use it, video will improve communication with your prospective clients.

In addition to communicating faster and more effectively, video is an excellent way to break the ice and open the floor for more questions about what you do.

Get Your Content Moving.
So, video improves your sale when you’re in the room, but what about when you’re not?  We are an Internet culture. Most likely, your future clients’ first contact with your business will be on your website. Imagine for a moment that you could be there when your homepage opens. Would you rather hand your prospective client a page with 500 hundred words of text? Or start telling them what you have to offer, with interesting visuals and testimonials from satisfied customers? Send your message faster and better with a video.

Your message in text. Not TSA approved.

TSA approved. The other passengers will appreciate this.

It’s all about sharing these days. Facebook, Twitter, Tumblr, Google+, the list of social media sites gets longer every day. These can be great tools for your business, but they all require one thing: brevity. Long blocks of text and still images don’t inspire a share. A short, engaging video on the other hand, that’s a quick and easy send.

Think about this way: your message is traveling the world. Would you rather send it with a chunky steamer trunk (text), or a four-wheeled Tumi carry-on (video)?

With a video, your message is streamlined, polished, and built to travel fast through email and social media sites.

Honestly, we probably should have made a video about this.

We recently shot at Dore Academy in Charlotte to create two trailers for their website and they are officially completed. Thanks to Ron, Jason and Karen of Little Red Bird in Charlotte for the business as well as all the wonderful staff at Dore. The school is very inspiring I was a bit jealous of the kids that got to attend there. You could really tell they felt happy and safe to be there.

For those of you who have friends or family with unique challenges such as ADD , Dyslexia, Short-term memory loss and ADHD keep this place in mind. They are going to be moving into a new facility this fall and we look forward to seeing them grow in their vision and mission.

This film was shot entirely on 5d Mark II’s. The audio was captured mostly with Zoom H4n’s and Sennheiser lav’s. Slider Shots were shot on the Cinevate Atlas 26″ and glidecam pro 2000 was used for glide shots.  Lenses used were all Canon.  135 F2L, 24-105 f4L, 24-70 f2.8L, 35mm 1.4 L.

The VX One is a brand new one design boat designed by Brian Bennett of Bennett Yachting. All I can say is this fleet just like this boat are going to take off! It is a rocket ship and stable.

Brought to you by THEGOODLIGHT.com

Adam Coker |Charlotte DP | Producer | Filmmaker | Videographer | Cinematographer

Electrolux NA announced on Feb 26th at their North American headquarters in Charlotte of their generous donation to students of West Charlotte High School to attend Johnson C Smith University for Science and Technology study programs.

This announcement was made from their new Electrolux Innovation Center to some of their most valued vendors and leaders of the Charlotte community including mayor Anthony Fox.

We had the pleasure of working with Euro RSCG Impact in their promotional campaign as Wells Fargo introduced their branding here in North Carolina. This was a fantastic production that was over 6 weeks of shooting. Arts for Art’s Sake of Winston Salem selected several local artists to each give their own personal take of community on their over0-sized chair hand crafted at Troutman Chair Co. of Statesville NC.

Each chair was on display in downtown Winston Salem promoting public display local art while celebrating the city of the arts. Each chair was quite unique and a great deal of time and energy went into this project from Wells Fargo.

Champ and Jean Land of Troutman Chair Co. and their wonderful team were inspiring to document as they remain one of the few furniture companies in NC to keep all their production here in NC.

Wells Fargo used a in-house editor for this video. We wished we could have been more involved in the edit. Maybe nextime!

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